You may think you need to have a clear vision of how things should be / look like. You need the control of what’s gonna happen before you get into an agreement. THAT is exactly what’s keeping you from unleashing your truth …that’s where the vision is. Here’s the thing about control, the more you need it, the more it slips through your energetic fingers. LET GO into the process. SUBMIT to the magick.

.

We’ve established that wasting all that time figuring things out on your own before ‘jumping’ into branding is just an avoidance mechanism. Trying to keep yourself safe in your known unknowingness, instead of leaping into uncharted territory. Actually, chances are (let’s go with 90% of the time) that all the precise details you have gathered  for your new big vision are shit because you’ve been doing it out of shadow ….out of the need to be certain of something before you involve someone else in the process. God forbid for you to be swayed into something uncomfortably new.

.

You don’t even need an idea.

.

Actually, the best way to get into this is “I don’t know what the fuck I want, what I’m doing, where I wanna go ….I just know it’s not what I have now. And I am ready …like really ready to get out of this stagnant shit hole”. All you need is this unquenching desire to transmute into the Sovereign Magician that you are. All the rest comes one step at a time, and I’m here to walk you through the utmost unforeseen path with graceful precision.

Usually you either take a lot of your own time establishing the core values and the vision for your biz, which I explained at the first point why it’s pointless. Takes too much time because you’re not seeing the blind spots, and most likely the decisions are from shadow. Now, you may take someone to help you out with it, like a coach or strategist.

.

Then, there might be yet another person helping you with the story that coagulates the values you identified. The process of going from abstract to tangible. All of this has to come together into a cohesive visual identity, which is in need of another person. Now depending on how good they are, there needs to be a very fine tuned transition from story to visual concepts …that’s not easy to find….and you may also need yet another person just on the execution part of the visual elements.

.

Chances are, if they are good at strategy, they will lack in visual representation. If they are really good artists, they lack the mentoring part of the equation. So, you either go with sacrificing one or the other, or you gotta find different people / agencies to do the separate jobs, but for them to have such a fluid communication as they were one unit. Good luck with that!

.

I am a “one stop shop” …in a form of a select boutique because I am the Artist and the Writer, but I am also the Mentor that reads your energy and guides you through the shadows because I do that with myself Every. Single. Day. Whenever I outsource some of the work, I oversee it and keep it up to standards, which leaves you with 0 concerns about the process.

.

Again, because of all this, you don’t require anything before you start branding with me. You just need yourself. Because branding is self-expression.

Up until a couple of years ago, I had no idea there are graphic designer that don’t draw - ha ha. It was such a confusing discovery. Now I know that was not the exception, but the rule. How exactly can you create something without being able to rely on your innate ability to visually represent something from 0? I don’t really know the answer to that, but I guess very limiting.

.

When your abilities of creation are limited by the outside elements that you can rely on for your design, the possibilities of what that creation can be are also restricted. I don’t have that. My possibilities are endless, I can even do shit that I haven’t done before. Because I am a Magician in my artistry, and my artistry never lets me down as there is TRUST.

.

When drawing on a white clear canvas, it’s just me and the blank screen. There is something magically powerful happening when the representation starts to take form, it’s a UNIQUE expression of the truth within me. My energy in synergy with YOURS are conveyed visually. There is no comparison. Thus the result is irrevocably one of a kind.

An artist / graphic designer / visual brander that says that aesthetics don’t matter that much? There’s gotta be something there. There is. Visuals are just a way of expressing the energy that is behind it: your energy infused with your biz energy. So they do matter, but not as you’d think …they are more of an effect of the energy, which is at the cause level. The energy is causing the visuals to come through in a certain way. Meaning that when you get ‘a handle’ over the energetics part, the aesthetics are just gonna come pouring through.

.

So the very FIRST thing to do in order to create a powerful brand in all its Sovereignty: clearing it of shadow. So many people that come to me wanting to create a powerful visual brand for them, but their core values, their goals and desires are half assed. That can’t be done. Why? Because of what I said in the previous paragraph: I ‘translate’ energy into visuals. Half assed energy will result into half assed visuals, and I DON’T do that.

.

Creating THE Brand for you means expressing THE Truth. That means you are ready to fully embody the wholeness of who you truly are and show up as that most fascinating YOU Every. Single. Time. No excuses. No trying. Deciding to BE just that right now. THAT’s the very first step of Branding with me.

I used to identify as being the “rational artist” and I thought that this gave me an edge over ‘normal’ artists especially on the biz side of things…..people in business like rational and calculated. No. That’s the fucking saboteur. And it was the saboteur in me who was trying to constantly make sense of things before the creation process because I DID NOT TRUST IT ….I did not trust myself and I always felt like I need to explain myself.

.

What I do now? I trust and I work with trust.

Trust in my artistry.

Trust in my inexplicable knowingness.

Trust in me.

And last, but definitely not least, TRUST in the client.

.

It’s not about “I know best and I have all the answers and you have no say in it”. No. It’s this synergy that is being created between me, the creator, and the client, the muse. I create FROM myself and in the same time for myself, because self-expression is the reason of being…and in the same time I create FOR the client, but not for its expectations. What I create goes BEYOND their awareness and comprehension because that’s exactly WHY THEY HIRE ME. That’s how transformation occurs, from stretching your awareness beyond its initial bounds.

.

Specifically in branding, creating a POWERFUL BRAND means making it magnetic. The only way it becomes magnetic and has a long lasting foundation (what people call timeless), is not through a certain ‘modern’ type of visual or whatever …no. It’s by creating it from TRUTH and with TRUTH. The combining of the client’s truth – their vision – and my truth – pure, channelled creation from their energy – is LETHAL ….in the best way possible. Lethal to humanness and stepping into Sovereign Magick.

.

That is how I create fucking powerful brands!

I actually just heard today this statement: “your ideal clients love you and are terrified of you in the same time”. People with a certain level of awareness are able to sense both of those feelings and accommodate them both …not exclude one or the other. They understand that the fear comes from the knowingness that the transformation if gonna be fucking powerful, but that means they are gonna face some really nasty shadows to get there. They, even unconsciously, understand that it requires them to let go of some of the most sacred fears and excuses that they were identifying with. This might sound stupid, but that shit happens all the fucking time. We attach and define ourselves through our shadows, otherwise it would be a breeze to get rid of them.

.

Now getting to the love part, here comes the awareness, where people can sense that despite that intimidation / fear (or actually because of it) THIS is exactly the person and the service for them! This is their path to the next level. This is their quantum leap.

.

So, even if you feel more than intrigued and get to be intimidated by me, by what I say, by how I show up …..especially if you are triggered, LEAP …and you’ll start to experience the FUN and THRILL of facing your fears. And all of a sudden, life changes perspective when the things you were afraid of become an exciting part of your experience.

A certain type of visuals is not what’s gonna make your brand powerful! …..and yet it is, ‘cause otherwise I wouldn’t be doing what I’m doing. Meaning: TRUTH makes your brand powerful & magnetic, AND having the ability to ‘translate’ this truth into visuals IS what makes them so damn powerful!

.

So, the first step is honesty. If we are a match to work together, it means I have the capability to strike your Tone of Truth that is gonna snap you out of your illusions and align you with your essence. Hint, you won’t like it …and you will be fucking fascinated by it! (all the juicy parts of life lie in paradoxes).

.

Now, we start creating from this place, illusion free, empowered AF solid foundation.

.

Here’s where my genius comes into play and this newly created energy container of the brand speaks to me and gets expressed through visuals (even text and words are visuals). All the elements come to me with Magickal precision, but again, in order for that to happen, TRUTH comes first.

.

If you don’t trust your Truth, it means you haven’t found it yet. …but that’s why I’m here.

Business people and artists don’t seem to get along so well. Each is on the opposite side of the same coin, one is too goal oriented and result driven (saboteur), the other one is too dreamy and waiting for inspiration (child). Well I am neither one, nor the other. (I’m sure there’s some English mistake in there – ha ha)

.

First off, I trust my capabilities, which will actually put you, as the client, at ease and not have to worry about it. I also do not wait for inspiration to come to me, wait for a divine sign to start to work …my artistry is my superpower and I CONTROL it. (If I can say that, because it actually speaks through me, there is no control needed, but rather trust). In the sense that I can EMBODY that state of creation and focus on your project Any. Time. I. Choose. To. There is no wishful thinking or waiting for a higher power.

.

So I am not afraid of deadlines. In the same time, if a deadline is not met, there is a reason for it ….and when I say reason, I literally mean REASON, not excuse.

.

Second, as I mentioned before, I am honest, so my communication is direct. There is no beating around the bush, or vague discussions. If I have to say something, I will, and in the same time, if I feel YOU have something to say and you are being hesitant about it, I will call you out on that. I believe in transparency. If there is something that needs to be addressed, it will be.

.

Now having said that, there is also way less communication needed between me and you in a branding project, especially when we get into the actual graphic design phase, and that is exactly BECAUSE I trust my artistry …I trust my decision making. I don’t create what I want, I create what I READ in the energy of the business. Truth is just being expressed visually.

.

I am a new kind of Artist, the one that takes your brand to a whole new level and brands your Exquisiteness.

This is concise. That’s how Truth is …straight to the point. AND in the same time there is this seduction game going on.

.

There is allure in the simplicity and accuracy of Truth. People either get it, or they don’t. There is no shadowy vagueness going on AND in the same time there are those codes out of the potential client’s awareness, which draws them in, without them being conscious as to why. It’s the potentiality of massive growth. It’s the energy of confident authenticity, called Truth.

.

In Truth there is no fear of playing around with bold, crazy, ideas that have no fucking sense. There is just intuition and the courage to act on it. That’s trust. And when in trust, you have the freedom to do whatever you desire. Freedom, yet again, is attractive AF. AND there is also this seriousness around the play and experimentation, because it does not come from the Child, but rather from Sovereignty.

.

So, as you might have observed by now, the fatal attraction of the brands I create comes from the paradoxes that bloom within. Brands being able to hold both opposites of the same spectrum are powerful brands. Magickal brands that seduce.

You want to work with me when you have experienced a massive energetic shift and feel you have all this NEW YOU that you want to fully own by expressing it outward into the world through your business (and not only).

.

You want to work with me when you have this willingness and unquenched curiosity to see where this exploration leads to, what is being revealed. Desire to step into the unknown and in the same time fear to leap into this dark chaos. …still, an exciting type of fear.

.

You want to work with me when you are fucking DONE with settling, being in mediocrity, half-ass expressing yourself and anything that is not the full-on version of YOU. And are ready to do whatever it takes to stop compromising your Truth Every. Single. Moment.

.

So prerequisite: fucking deep desire to express yourself… all of your expanded self, the decisiveness to go all the way and the taste for the thrill of unleashing <3